Welcome to My Portfolio!
Imaan Walji
To set the scene: It was April of 2020, and everyone was getting used to a new normal during the beginning phase of the global pandemic. The sheer lack of hand sanitizer and toilet paper at the local grocery store was sending everyone into a frenzy.
I was going through my own crisis. I was graduating from McMaster University with a Political Science degree only to find myself wanting to pursue a deep passion and interest I had for writing, communications, and digital media . . . and so it began. I made the decision to take every opportunity I could get to gain experience and add to my repertoire.
Since then, I have freelanced with small businesses, worked with an NGO, and volunteered with a variety of organizations. Additionally, I have refined my skillset through online classes, and attained relevant certificates through various platforms. Through these opportunities, as well as those that I was involved with during my undergrad, I exhibited initiative and feel that I am ready to further my career path. I am excited to work alongside and learn from other passionate and experienced individuals. Take a look at my work below!
My Story
WoodGreen Community Services
As a Communications Assistant with WoodGreen Community Services, I drafted and reviewed a variety of communications documents such as blog posts, press releases, media lists and internal key messaging documents. I also assisted with social media posts and briefing notes. This opportunity allowed me to expand my skillset and experience, making me well-versed with media relations strategies. Further, I have expanded my toolbox with new social scheduling platfrorms such as Sprout Social.
Social Media Examples / @woodgreendotorg
/ WoodGreen Community Services (LinkedIn)
Press Release
As a part of government relations, WoodGreen releases press releases and media statements that may surround the activity of the provincial government. Below is a press release that I drafted prior to the provincial throne speech occurring on August 9. The press release, which highlights WoodGreen's asks of the provincial government in regard to the home and community care sector, got picked up by Beach Metro Community News. Take a look!
*Read the article written by Beach Metro Community News here!
Blog Posts
WoodGreen offers a variety of social services and the blogs I have written cover a range of topics. From childcare, to government relations, to multiculturalism, feel free to browse some of my blog posts below!
AuxCity | Audio Video & Smart Home
At AuxCity, I supported and led all social media and marketing strategies and created online content in the form of social media posts, blog posts, and other promotional materials, such as email campaigns. I became familiar with social media management fairly quickly and this resulted in an average follower gain of 3% per week, as well as lead generation.
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Social Media Examples / @auxcity.smart.homes
Email Campaigns
Below, I have included email campaigns created through MailChimp for existing and prospective clients who were subscribed to the email newsletters at AuxCity.
Blog posts
Here, I have attached a few of the blog posts I wrote through my time at the company. These are informative posts that highlight a variety of smart home products and services offered by AuxCity. Take a look below!
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Personal Projects
Below, I have atttached links to some of my personal work. This was not created for any external purposes, but I have included it here to showcase my creative writing and digital marketing abilities, and to give you further insight on who I am! :)
Podcast
I recently have been inspired to create a podcast called Living in Paradise with Imaan Walji. It is still in its beginning phases with only a couple of episodes published as of right now. However, I have a list of episode ideas that I am excited to create, and I also am very excited to build out the socials for this podcast. For now, you can watch it on YouTube, or listen to it on any podcast streaming service! I have included the YouTube, Spotify, and Apple Music links below.
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Written work
I often feel inspired to write stories or poems based on my experiences. Some of my written work has managed to make it out of my Notes App , and you can take a look at them down below.
Fresh Magazine
At Fresh Magazine, I acted as the lead on the Pursuit:365 social media campaign and was responsible for taking content from articles and transforming them into digestible social media content. I also supported a “31-day giveaway” that was conducted in partnership with various local businesses throughout Canada. Alongside the social media work I conducted, I also wrote an article that was published in the magazine.
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Social Media Examples / @fresh_mag
Article
The article I wrote for Fresh Magazine (below), highlights various steps to implement into your morning routine, for a more productive day!
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Aga Khan Park
As a Marketing Coordinator, I create and schedule content for our social media channels, attend events in-person to curate a live feed, and am also in the process of updating content on our website. This position has really allowed me to understand what it means to build a brand from the ground up, considering that the park only launched online in October 2021. There have been a variety of learning opportunities through this role. For instance, I am able to sit in on meetings regarding event planning and have had the chance to learn about various brand management strategies such as colour theory and typography. This opportunity is also allowing me to become well-versed with building a website on square space as well as tracking website traffic through the use of UTM links.
Social Media Examples / @agakhanpark
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Although the Aga Khan Park website and brand is still in the process of coming together, below is an example of a simple webpage I put together on our squarespace website. This page is dedicated to the yoga events that are held at the park.
Web Page
FlowJo.co | Pitter Patter Blog
FlowJo is a brand whose purpose is to help their audience become the best versions of themselves. , I have written a few comedy self-care articles for the company's blog, Pitter Patter. Check it out!
Articles
In my first article, (linked below) I share the struggles I faced with keeping a balanced lifestyle after moving out of my childhood home. I express what I've learned since then, and what I think is the key to having a balanced lifestyle. This article is intended for an audience in their 20's who are just trying to figure life out!
What is mindful listening and are you doing it right? In the following article, I explore how to navigate conversations when you are the listener.
In the article linked below, I share some skincare tips. Specifically, I share my experience with rose water, how it helped me manage psoriasis, and how it can elevate your skincare routine. Check it out!
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Ismaili CIVIC
Ismaili CIVIC is an organization put forward by the Ismaili community with the goal of performing civic duties in our local communities. As the national marketing lead, I was in charge of creating content for our national social media channels, in order to promote Ismaili Civic Day as well as any initiatives being put forward by the organization. I created a social media campaign for each initiative and shared it with the team, so that regional leads were able to re-share the content. Below, I have also included a link to an email campaign I created, to promote Ismaili Civic Day in 2021.
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Social Media Examples/ @ismailicivic
Email Campaign
Below, I have linked an email campaign I created to promote Ismaili Civic Day in 2021.
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Credentials
Digital Marketing Certificate (Udemy)
As of December 2022, I completed a Digital Marketing Course and attained an online certificate. This course allowed me to learn about facets of digital marketing that I had not yet explored through my career experiences.
The topics covered in this course are as follows:
Brand Identity, Websites 101, Building a Wordpress Website, Email Marketing, Copywriting, Content Marketing Basics and Content Automation, SEO, Social Media Marketing (FB, IG, Twitter, LinkedIn, YouTube, Pinterest), Google Ads, Google Analytics, Social Media Marketing Automation, Social Media Live Streaming, Video Marketing & Video Production, Podcasting, Quora, Chatbots (Automating customer service and sales).
Feel free to take a look at my certificate here: Digital Marketing Masterclass
Conversion Copywriting (LinkedIn Learning)
Through this course, I learned the basic steps of conversion copywriting, starting with an overview of the conversion copywriting process and delving deeper into each step. The course included insights on how to conduct research to find the voice of the customer (VOC), finding the "what" and the "how" in your VOC, and how to use your VOC in your copy. Further, I learned how to optimize copy through various frameworks, got tips and guidelines on writing a first draft for web and email copy, and learned about numerous persuasive copywriting formulas to convert prospects. Additionally, the course emphasized the importance of validating and experimenting with your final draft and explored multiple ways to do so.
Take a look at my certificate here: Conversion Copywriting Certificate
Learning to Write Marketing Copy (LinkedIn Learning)
This course explored the fundamentals of copywriting and covered the following topics:
Types of copywriting, the benefits of drafting on paper, general rules and guidelines, writing a headline, selling your page, rewriting and optimizing existing copy for various platforms, as well as managemnt techniques and tools. The course also takes a look at how to manage a brand voice and create an effective content and editorial calendar.
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Take a look at my certificate here: Learning to Write Marketing Copy
Toronto, ON
imaan.walji@gmail.com
647 774 2911
